Our Story

Reel Nauti was born with a salty streak and a serious love for the water. We grew up with fishing rods in our hands, sunscreen on our noses, and a wild idea that functional fishing gear shouldn’t be boring. So, we set out to create apparel that works as hard as it looks good—and gives back while doing it.

Now, we’re passing the obsession down to our daughter, teaching her how to cast, respect the sea, and keep the ocean as wild and wonderful as we found it (minus the tangles and sunburns, of course).

As a small, family-run crew, our mission is simple: inspire more women and girls to get out there, throw a line, and look damn good doing it. After all, fishing’s not just for the boys.