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Performance Fishing Gear For Her

it's not just a hobby it's a lifestyle

Hate dirty shades? We do too! Meet the first performance fishing shirt of it's kind. 

Stylish Look And Feel

Integrated Lens Cleaning Technology

Cooling, Comfortable and Protective

Sun, Salt, and Style

fun pieces inspired by a love for the water

OUR PURPOSE

Dedicated to the conservation of our coastal waters, marine resources and to the empowerment of lady anglers everywhere, we promote sustainable fishing practices and good stewardship of our coast lines by supporting non-profit organizations that engage in fisheries management, environmental restoration and that help to educate our younger generations.

little girl holding a flounder fish. Little girl on a boat in the St. John's River in Palatka, Florida holding a flounder.